The Lego Company History

The Seglar company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make ends meet in the absolute depths of the Great Depression, but the mini prototypes he previously made of items like ironing panels and ladders had superb potential when children’s toys. He named the company Lego after two Danish phrases, leg and godt, meaning “play well. ”

In 1958, he invented the iconic seglar brick with pipes inside which makes it interlock with other lego pieces. This ground-breaking innovation totally changed the company and allowed this to expand at an astonishing pace.

By 1960s, Lego had enhanced its intercontinental reach and began creating toys underneath license in North America via an arrangement with luggage producer Samsonite. The corporation also set about selling collections with all the bits should build a specific model, and introduced devoted themes which include Space (with astronaut minifigures), Castle, City (later renamed Profano City), and FabuLand.

In the early 1970s, Lego had taken a remarkable step forward having its introduction of Lego stats that acquired movable arms and legs. The company also began applying more plastic material and releasing larger obstructions for youngsters, a series called Duplo. In the eighties, Lego’s sales grew at a remarkable rate of ten percent each year, in spite of overall gadget industry product sales growth slowing down.

Today, Profano is a massive global business with gross income of more than $5. main billion and one of the most coveted brands in the world, https://lego-x.com/2023/05/11/danish-entrepreneur-adapted-the-lego-business-model-to-survive/ ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it really still feels less just like a ruthlessly business giant plus more like an classic family good friend.

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